James DeKoven:  Strategic Copywriting
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A Few Words From My Sponsors

“James helped us increase our direct mail response rates from 3.7% to 28.9%, a 78% increase. I rely on his marketing expertise and his questions that get us to think hard about our objectives. His services truly go beyond copywriting and well into strategic insight. He not only refined and gave clarity to what we were selling, but helped to shape how we should sell it. He also made excellent suggestions on methods to lower production costs while maintaining quality and enhancing response and conversion rates.”
Cathryn Drost-Hansen
Director of Marketing
Center for Executive Development
Haas School of Business
University of California, Berkeley

"I auditioned three writers before I chose James. I chose him not only because his writing was far superior to others, but also because he took the time to grasp the passion behind my business. He also did what he said he was going to do. Talent is important, but the way someone works is equally important. James excels at both."
Joanne S. Black
Founder
No More Cold Calling™

"James has been a lifesaver for us. When we landed our biggest ad campaign to date, we needed to find a writer who could not only craft our marketingpieces but also help us fine-tune our message. He has been a major player in shaping the direction of every piece he's worked on. We're lucky to have him on our team."
Katharine Sawyer Rose
Managing Partner
u s e CANDOR

“I was extremely impressed with how quickly James understood what CSMA is all about, both in terms of the programs/services we offer and our marketing objectives. He captured our persona with engaging, high-energy copy that tells our story and encourages readers to take action. I greatly appreciated the time that he spent asking questions and sharing ideas, which allowed him to exactly nail the voice and style appropriate for our mission. His perspective and input about how the copy related to our marketing goals were invaluable. I give him many thanks for not only being our copywriter, but for being a marketing maven as well.”
Evy Schiffman
Director of Marketing & Communications
Community School of Music and Arts at Finn Center

“From the moment we talked on the phone, I knew that James would be a pleasure to work with: he’s professional, insightful, talented and organized. His process gave clarity to our marketing messages, and his keen intuition and experience kept our project on schedule. Thanks to James, we have marketing collateral that far surpasses anything we have produced in the past.”
Aileen Wrench
Marketing Communications Manager
FLIR Systems

“Our clients count on us for expertise in direct response e-mail, and we can alwayscount on James to step right in. Since he understands the subtleties of e-mail marketing,he quickly grasps our strategy and our clients' marketing objectives. He delivers fast, alwayson schedule, with copy that drives up response rates."
David Ford
Creative Director
Birdsall Interactive

“We fully recommend James for companies that need concise, motivating sales copy. He took the time to understand the psychology of our audience, so his writing clearly articulated the benefits of our products. It’s writing that immediately captures the interest of our prospects: busy professionals with limited attention spans. Now I understand why he’s considered an expert in his field.”
Byron Van Arsdale, MCC
CEO, ConferenceCallTraining.com

The Best Way to Get to Know Me...

Testimonials are valuable. So are writing samples. But there’s only one way to get a sense of what it’s like to work with me: let’s meet.

If you’re outside of Northern California, we can talk on the phone. Call me at 415.885.1805 to learn more about how I can improve your marketing efforts.