A Pile of Compositions
I’ve been writing Compositions since 2001. Here's a sampling of past columns.


Americans Love Bagels

One Thing Designers Shouldn’t Do

The Illusion of Difference

The Jazz of Brand Positioning

The Call to Action

Why Dating is Like E-Mail Marketing

15 Years of Marketing Mistakes

Pastries and Marketing

Why Your Boss is Wrong

Offers & Candy Bars

Why George Bush isn't a Copywriter

Copy Lessons from a Shoe Repair Guy

Lower the Risk

The Good Side of Fear

Chocolate-Flavored Copy

The Long vs. Short Copy Debate

Music Critics and Persuasive Writing

How to Screw Up a Sales Lead

Inspiration From Il Postino

How Shopping Changed in 1936

Alter Your Assumptions, Improve Your Sales