James DeKoven:  Strategic Copywriting
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A Pile of Compositions
I’ve been writing Compositions since 2001. Here's a sampling of past columns.


Why Your Boss is Wrong


Why George Bush isn't a Copywriter


Copy Lessons from a Shoe Repair Guy


Lower the Risk


The Good Side of Fear


Chocolate-Flavored Copy


The Long vs. Short Copy Debate


Music Critics and Persuasive Writing


Your Own Liner Notes


Marketing Resolutions for 2005


The Branding Genius of Rodney Dangerfield


What Marketers Can Learn from Politicians

 

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