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A Pile of Compositions
I’ve been writing Compositions since 2001. Here's a sampling of past columns.
Why Your Boss is Wrong
Why George Bush isn't a Copywriter
Copy Lessons from a Shoe Repair Guy
Lower the Risk
The Good Side of Fear
Chocolate-Flavored Copy
The Long vs. Short Copy Debate
Music Critics and Persuasive Writing
Your Own Liner Notes
Marketing Resolutions for 2005
The Branding Genius of Rodney Dangerfield
What Marketers Can Learn from Politicians
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