Enhance Your Writing Skills, Improve Your Bottom Line.

In an ideal world, you could communicate with your prospects via extra-sensory perception. Until we reach that stage of evolution, you need to become a persuasive writer.

You might be a "good" writer, but marketing writing involves an entirely different skill set and mentality. As a persuasive writer, you’re able to transform raw information into convincing arguments. You’ll generate more interest, leads, and closed deals.

And isn't that the point of all your marketing?

In The Art of Persuasive Writing, you'll discover that writing is only as strong as the thinking behind it. Through instruction and writing exercises, you’ll gain strategies you can apply to any writing project.

• Clarify the objectives and strategies of the project.
• Identify the emotional and psychological triggers that motivate your audience.
• Develop appealing messages and offers.
• Write instantly captivating first sentences.
• Align copy with marketing strategy and branding.
• Develop copy that complements design.
• Craft persuasive web content, e-mail, sales letters, collateral, proposals, and other marketing and sales materials.

Why you need to improve your writing skills:

• The quality of your writing represents the quality of your business.
• These days, sales people write more than ever. You may be spending money in Sales Training. That’s important. But beyond knowing how to sell, you must provoke interest, inspire action, and maintain sales cycle momentum – through writing.
• Poor writing is the silent killer of sales leads. No one will ever call you to say, “Your web site didn’t convince me.” And that’s something you can’t measure.
• E-mail is your primary mode of communication. But vague messages that lack clear action items slow down projects, waste time, and can damage relationships. We write e-mail all day – shouldn’t we have a strategy for writing it?